The Right Frame of Mind:
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CBS's Pure Genius featured a wall-size high-tech monitor that dominated the space in patient rooms.
This fall, CBS debuted a new medical drama that envisioned the future of healthcare. However, viewers quickly found out that state-of-the-art technology was more than a major theme—it was the show. Pure Genius premiered on October 27th and less than 4 weeks later, on November 21st, CBS announced no more episodes were forthcoming.
With an average production cost of about $4 million dollars per episode, the show's high-tech premise turned out to be pure folly; its brief run over before Thanksgiving.
In the parallel universe of real healthcare, construction costs for a new imaging suite, including all the equipment to operate it, also runs about $4 million dollars.
However, unlike broadcast studios that shed millions in trial balloons, hospitals cannot afford to misjudge how high-tech interfaces with the patient environment.
From the healthcare design looking glass, Pure Genius failed to grasp the environment of healing. Had the show's producers taken a look at today's most forward-thinking healthcare design, they would have noted that patient wellness is predicated on the notion that technology, in the environment of care, should be transparent—unseen.
CBS's futuristic healthcare drama gambled on digital imagery without any environmental context.
Instead, the show made technology the focal point in the patient environment. The main characters even had a name for the technology. They called it—The Wall.
"Its mission control for every patient—CT scans, MRI, anything you need to know or the patient wants to know—is available any time," says James Bell, the hospital founder. "And, when it's not medical, the patient gets to choose where they want to be… rising over the moon," he says as a floor-to-ceiling image of Earth appears on the wall in front of the patient's bed.
"Studies show that patients sleep better, they have better recoveries when they feel more control over their environment," Bell impresses upon a new doctor.
However, lost in the pitch for providing a sense of environmental control through gigantic interactive monitors is why such devices are necessary in the first place.
The reason is simple and revealing.
Modern hospitals feature large areas of isolated interiors where sophisticated equipment is housed in what can only be described as high-tech utility closets. These spaces have lost the essential attribute found in all genuine architecture, which is to provide a restorative sense of place.
The current emphasis on environmental control and the proliferation of interactive devices to elicit positive distraction stem from a fundamental flaw in the way we design medical spaces.
Enclosed interiors are sensory deprivation chambers where our attention has no place to go but to converge on our worries and anxieties.
There's nowhere to look and establish a visual anchor point. In a very real sense, medical interiors are dead spaces. Hence, providing the option for patients to change the channel and deliver a measure of control appears to make sense.
But in providing technologies of distraction we are merely compensating for the lack of imagination in our healthcare design.
What we really need is to create a clinical environment that mimics the profound biophilic engagement that natural environments so effortlessly provide.
Sky Factory's virtual aquarium footage is captured, composed and framed to facilitate the illusion of depth.
After all, nature provides the most sensory rich environment known to man. Nature's attributes are responsible for the "neurological complexity" that enthralls our attention while maintaining a relaxed physiology.
Facility planners and healthcare architects understand that a visual connection to nature is the best healer.
And when it is not possible to bring a genuine view to nature into the patient environment, designing illusions of nature—virtual skylights and windows—that convey a genuine spatial experience, are an elegant, research-verified solution.
When we apply technology in a transparent and fluid manner, it becomes a useful conduit to establish an environment that contributes to patient wellness.
Had the creative team behind Pure Genius understood this, perhaps their story would have been less about erecting a wall of technology, and more about using visual technologies to frame a new architecture of life; what we know as biophilic design.
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